Create trust.By asking clients questions it shows that we are interested in understanding the unique problems of the client and tailoring our solutions based on what we learn. This in turn, creates tremendous value for both the client and us.
- Foster Alignment.In order to establish alignment, it is imperative to understand where the client is now (Point A) and where the client wants to go (Point B). In most situations, the designer usually starts off the conversation with asking the client their goals for this project. In this approach if the goal is not met, the designer has not met the expectations of the client. By focusing on.
- Help better evaluate vendors.It is important for the design firm to help the client establish clarity. By helping the client establish clarity, it is less likely for them to compare your services with other vendors.
- A web design project is not an expense but an investment.It is important to emphasize the expected return of a project for a client vs. just displaying the costs involved. When you start off talking about price with a client, you’re putting your needs ahead of theirs.
- Inspire Action.Paint a picture of what Point B looks like in order to inspire action on both your part and the clients.
- Help clients make informed business decisions by offering more than one option.Present the client with options that have distinct prices, like a menu.
- Build a trusted partnership.As soon as a client’s investment translates into real value for them, you become a trusted partner, someone they will continue to work with.
Treat your website as a dynamic, ever-changing sales tool, just like a real store. Here are ten tips to increase your website traffic and search engine ranking.
- Create content relevant to your profession and update it regularly with new keyword-rich content.
- Research for the keywords/phrases to attract your target customers.
- Use your keywords in HTML headings, links, title, and the alt text of images. In the title try using the h3 setting.
- Use your keywords sparingly and most importantly appropriately within your page’s content. A keyword should only appear about 4 times in your text.
- Submit all of your websites, not just the home page, to the most popular search engines and directory services. Hire a virtual assistant to do it for you; DON’T use an automated submission service.
- Line up your navigation links along the left side of your website. Most bots follow a regular pattern which is usually a left navigation bar and a top heading.
- Use keywords in your links. Instead of linking ‘click here’ try linking ‘learn more about keywords’ because, in this case, one of our keywords is ‘keywords’.
- Avoid using flash or at least avoid creating a flash-only website.
- Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
- Demonstrate your expertise by writing and applying to article banks so you are viewed as an expert in your field. Update your website with links to those articles.
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