As the title of this article says, article marketing is here to stay. It is a stable method of marketing that simply is not going away, no matter what changes may occur in the online world. Because it’s here to stay, it is something that will benefit you today and in the future.
The article marketing that you do today will still be beneficial to you years from now. Article marketing is viral, and it’s a virus that can’t be killed. You see, when you take the time to write and distribute an article, other people, such as web publishers, bloggers, and e-zine publishers, will use your articles on their websites, in their newsletters, and on their blogs.
People who read their websites, blogs, and newsletters will also use your articles on their websites, newsletters, and blogs, as will their visitors. The process just keeps going and going, for as long as the information in your article remains relevant to the current trends or the information does not change. Believe it or not, methods may change, information, however, rarely changes.
While many of the new article repositories may not be around in the future, there are those that have been around since the first article repository made its appearance. The longevity of an article repository depends on how well it is promoted, and how long the person who owns the article repository decides to stay in business.
When you submit to one of these article banks, your article will remain on that site for as long as that site exists. But even if the site doesn’t exist ten years from now, you still benefit from the article that you submitted there when it did exist – because other people visit, read your article, and use it elsewhere.
Even with the abundance of information on the Internet, and the information overload that exists, people still need and use articles – and people still read them every day. While personal computers are in millions of homes, each day, more and more people purchase their first computers and surf the Internet – looking for information about their interests, problems that they are experiencing, or things that they want to learn.
They find the information that they are seeking on websites, blogs, and in newsletters – all of which are publishing articles. The key to article marketing is to find your niche and to hone in on it. Often, people don’t pay attention when submitting articles.
For instance, an article that fits into the weight loss niche really has no place in an article repository that was set up solely for web design articles. While many repositories accept articles in a large variety of topics – some only accept articles that relate to a specific topic. Usually, the people who are submitting articles to the wrong directories are also the people who are writing sales letters, calling them articles, and then using automated software to distribute those sales letters.
As in the past, marketing methods will come and go. It’s getting harder to send email. It’s getting harder to get listed in the search engines. It’s getting harder to use Pay-Per-Click search engines. The rules are constantly changing – and they change so incredibly fast that most marketers can’t keep up with all of it.
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But article marketing will remain. The changing rules that affect other methods of marketing will not affect article marketing, for the most part. There may come a time when it is no longer safe to email e-zine publishers – but even if that happens, another method for getting your articles in the right hands will come along to replace it.
Some people wonder about the influx of article writers, and what part that will play on the effectiveness of article marketing. For the most part, it won’t have any impact at all. You see, because we now have the Internet, and we live in a global society, we still crave information – and even with information overload, we still can’t seem to get enough!
We are a species that is capable of thought – intelligent thought – and therefore, we understand the importance of hearing or reading varying viewpoints on different topics. We thrive on it. Few people read articles within a specific niche that are written by just one author – we want to hear what other experts say as well – just as we get second opinions for medical diagnosis, and often third and fourth opinions as well.
This is why the influx of people who are using article marketing for their businesses won’t hurt the effectiveness of article marketing. As long as there are people in the world, information will be needed…even if it is information that has been published time and time again.
Again, article marketing may change – but it will only change in ways that make it better. There may be gimmicks that come and go that are designed to make article marketing better, faster, or easier – but any way you look at it, what works today will work tomorrow and for all intents and purposes, the results that people see from article marketing will also remain just as they are today – and just as they were in the past.
Next week read Article Marketing for Your Business…
Did you miss last week’s post? Read it here: Article Marketing Today
Again, article marketing hasn’t changed much. What worked in the area of article marketing in the past, still works today – except that the announcement lists aren’t as effective for getting your article out.
There have been many attempts, however, to change article marketing, in terms of writing and distributing. Some of those new methods are successful, while others are not.
There has been software created to help one write articles. While this is useful software, what people don’t realize is that it still takes some degree of writing skill to produce a quality article. This software is not 100% effective. What most people do now, if they don’t have the writing skills that article marketing demands, is to hire ghostwriters to write their articles for them.
Unfortunately, not everyone who calls themselves a writer actually is. Some of the so-called writers out there have worse writing skills than the person seeking the help! Many don’t even speak English.
Hiring a ghostwriter is perfectly acceptable. First, nobody knows that you didn’t write the article yourself. If you choose a good ghostwriter, you will have quality articles that do what they were meant to do. You will also find that the cost of a ghostwriter is quite reasonable.
Most people hire a ghostwriter and then have the writer write a couple of articles to see how well they do, and then stick with the ghostwriter long term when they see that the ghostwriter can accomplish the task effectively.
In the past year or so, numerous new article repositories have popped up around the Internet. This is due to the release (and sale) of article directory scripts. You see, owning and operating an article directory can make you money. People come to your site to submit their articles to your directory.
While they are there, they may view AdSense ads or other ads that are on your site. Since they register for your site to be able to submit articles, you are also now able to send them emails as well.
If the article directory site is promoted properly by the owner, he or she makes additional money by placing AdSense or other ads on all of the article pages. This does not hurt the author of the articles in any way.
The key here is that the site must be promoted by the owner in order for it to gain in popularity. While submitting to these newcomers may not be very beneficial to the author of the article at the moment, it will be beneficial in the future – once the site has aged and become popular. Remember, nothing happens overnight.
There are numerous courses available now that teach the art of article marketing today as well. In the past, it was something that you had to figure out on your own. Today, there is help to be had. There is free information, as well as paid information.
If you need to learn, the free information will give you the help you need to get started in the right direction, but the paid information is what you will need in order to succeed and get the most benefits out of article marketing.
As in the past, there are still newcomers to Internet Marketing who don’t understand the spirit of the Internet. You will still see articles, from time to time, that are nothing more than sales letters. Thankfully, however, the people who run the most authoritative article repositories don’t allow such salesy articles to make it into their database. Articles are still usually manually viewed and approved before they are published on these sites.
Article theft, where someone takes your article and removes your name, trying to pass it off as their own, has become a small problem. But for the most part, this problem doesn’t have a large impact on the Internet community. Usually, when the offender is called out and informed of the legal ramifications, the article is removed.
No matter what new methods come into play, one thing will always remain the same. In order to be successful at article marketing, you must turn out quality articles that serve to help, inform, or educate people. This is the only way that you will be rewarded for your efforts, because the spirit of the Internet really does exist – and it’s here to stay.
Watch next week for the next article; Article Marketing-The Future…
Want to catch up on this six-part series? Here’s last week’s article: Article Marketing History
Article marketing has been around almost as long as the Internet has been around – even though it wasn’t meant for actual marketing purposes. Many years ago, back in the 90’s, people actually shared information with each other. This was termed ‘the spirit of the Internet’ way back then, and that spirit still exists today, even though it isn’t as obvious.
The Internet was created essentially to enable and facilitate communications among connected systems at the local, state, national and international levels.
Later that changed slightly to include the free and fast exchange of information. People wrote articles on a variety of topics, for the purpose of sharing information and educating others. At first, there really weren’t any article repositories. In fact, newsletters, also called e-zines, came into play long before article banks did.
So, when you wanted to share an article with the Internet community, you posted the article on your website, in a Usenet newsgroup, or in your e-zine. Eventually, people started allowing other e-zine publishers to use their articles as well – and the author’s resource box was born.
How much do you know about Article Marketing?
Because articles had such an impact in each niche (niche being another word that wasn’t used at that time), intelligent marketers saw the potential for writing and distributing articles – freely – in order to promote their businesses. They started writing and distributing articles on a regular basis – and article marketing was born – even though it wasn’t necessarily called that then. It was simply called ‘writing and distributing articles.’
Those articles were formatted much the way that articles are formatted today, except html tags were not used. The articles were all text, just as many are today. However, while links in the article are hyper-linked today, they were not hyper-linked back then, in most cases.
In case you don’t know, when a link is hyper-linked, the reader can simply click on the link to visit the webpage. When it is not hyper-linked, the reader must copy and paste the URL into their web browser, or type it in. Copying and pasting is better because if you type it, you may type a character incorrectly.
Over time, people learned that some measure of copy-writing skills were needed for article marketing, for the purpose of writing outstanding, attention getting headlines, and in order to create an effective author’s resource box.
Even though writing and distributing articles was turning out to be an effective and cost effective way to market a business, the articles that were written and distributed were of very high quality. The spirit of the Internet was still very visible and in full swing.
The articles were written more for the purpose of sharing information, and less for the purpose of marketing a business – yet business owners who were doing this were thriving because of it.
At that time, we were not inundated with information. There was no information overload, and nobody would dare write a sales letter and try to disguise it as an article. That’s what solo ads in e-zines were for – sales letters. Articles, on the other hand, were helpful to those reading them.
Over the years, newbie marketers came on the scene and saw article marketing as an opportunity – but really did not fully understand or pay attention to the spirit of the Internet – the free exchange of information on a global scale. This is when ‘salesy’ articles started appearing. Those newbie marketers soon learned that they wouldn’t get anywhere with this type of article marketing. Some gave up; others changed their ways and started doing it right.
It’s hard to say when the first article repository was born. Before that, however, articles were just sent to e-zine publishers directly and posted to newsgroups. However, article announcement email lists came into play – where people could more easily get their articles into the hands of e-zine publishers and web publishers.
Those announcement lists were very good, for a very long time, but they eventually played out, just as FFA Link sites played out. People were participating only for the purpose of distributing their own articles, but were not actually reading or using other people’s articles. However, those announcement lists did have a nice long run, and many people still use them today just for the small results that they get.
For the most part, however, article marketing is done today just as it was in the beginning, with very few differences. Article marketing is one of the few types of Internet Marketing methods that have remained the same, without losing any of its effectiveness.
Furthermore, article marketing is also one of the few marketing methods that have been able to stand the test of time, regardless of changes that have been made to search engines, the way people buy on the Internet or even laws that have changed – such as the spamming laws. None of the changes that have been made have had any impact, and there is no impact expected in the future as well.
Next week read Article Marketing Today…
Last week’s post: Article Marketing, What Is It?